The Queen of Follow Up Presents
Struggling to stay accountable? What the PHUCH is a no-nonsense, 52-Week Email Accountability Program designed to push you past excuses and into action. Because good intentions don’t pay the bills, or create wealth.
✔ You’re a mom balancing 100 things at once.
You’re juggling kids, business, and life—but you still want to prioritize you. Let's do it!
✔ You’re self-employed and maybe overwhelmed or just need focus.
Running a business is a lot, and right now, it feels like you’re drowning instead of thriving. Let’s fix that.
✔ You work for The Man, and are trying to get ahead.
You’ve always dreamed of breaking free or moving up and building something on your own. Now’s your chance.
WHY NOW, WHY ME?
Because You Need More Than Motivation—You Need Someone Lighting Your Fire.
✔ Motivation fades. Accountability doesn’t.
✔ You don’t need another self-help book or “inspirational” podcast.
✔ You need someone who’s going to call you out, push you forward, and hold you accountable for 52 weeks straight.
✔ No More Excuses – We'll keep you on track, even when you want to quit.
✔ Custom-Tailored Accountability – This isn’t one-size-fits-all. Your plan is built by you.
✔ Sharp-Witted, No-BS Coaching – Tough love? Yes. Humor? Absolutely. Sugarcoating? Not a chance.
IF YOU NEED . . .
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Mindset Shifts & No-BS Motivation
Hard truth: Your mindset is either pushing you forward or holding you hostage. If you keep waiting for motivation to strike, you’ll be waiting forever. Success doesn’t come from inspiration—it comes from discipline, action, and a willingness to get uncomfortable. If you’re done spinning your wheels, keep reading.
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Business & Marketing Reality Checks
Struggling to grow? It’s not the algorithm. It’s not the market. It’s not bad luck. It’s YOU. If your business isn’t making money, there’s a reason—and it’s time to fix it. No more guessing, no more hoping. If you want to get strategic, you can build something that actually works.
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Direct Calls to Action & Challenges
No more talk. If you’re serious about making a change, it’s time to prove it. I’m calling out 30 people who are ready to stop making excuses and start making moves. If that’s you, don’t wait—this is your sign. Are you in?
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Calling Out Excuses & Procrastination
Still telling yourself the same old excuses? I’m too busy. I’ll start next week. The timing isn’t right. Sound familiar? Here’s the reality: nothing changes until you do. If you’re sick of your own BS and ready to actually do something, it’s time to get real about what’s holding you back.
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Time Management & Accountability
You say you don’t have time. But your screen time says otherwise. If you’re constantly feeling overwhelmed, drowning in to-do lists, and wondering why you’re not making progress, here’s a wake-up call: it’s not about having time—it’s about owning it. Ready to take control? Let’s go.
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SignUp TODAY!
What are you waiting for? (Ha, just a little procrastination humor.)
✔ You want to make more money, but aren’t taking the right actions.
You say you want financial freedom—but your habits don’t match your goals. Time to align them?
✔ You want to work smarter, not harder.
Hustle culture is exhausting. You, can build and work a system that actually makes progress without burning you out.
✔ You need someone to hold you to your commitments.
Because left to your own devices? You’ll keep letting yourself off the hook. Not here.
SPRING INTO ACTION – Enrollment Closes Soon!
One shot per year. Don’t miss it.
A 52 Week Email Accountability Program Running April 1, 2025 - March 31, 2026
(It's only about $20 week, billed annually)
Sign Up Before March 31th, 2025!
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✔ You’re ambitious but stuck.
You have big goals, but something always gets in the way—procrastination, self-doubt, or just not knowing the next step.
✔ You’re tired of making excuses.
You know you’re capable of more, but you keep pushing things off. You need someone to call you out & hold you to it.
✔ You want results, not just motivation.
You don’t need another pep talk—you need o be held accountable with someone making sure you follow your own plan.
Why Listen to Me, Shelly St John, The QUEEN of Follow Up?
"For decades we've helped people get out of their own way and actually execute on their goals—whether in business, personal growth, or creative pursuits. As an entrepreneur of 35 years in marketing, charity fundraising, coaching, and development, we've seen our clients launch and execute businesses and campaigns that have generated nearly a half-billion dollars.
During this time, I can’t tell you how many times I’ve seen people throw their hands in the air and say, WTF? Why can’t I get this done? Why can’t I get this launched? What’s wrong with me? The answer? Nothing is wrong with you—except a lack of accountability.
One universal truth we’ve learned? People don’t fail because they lack talent. They fail because they lack accountability.
This is why I created What the PHUCH because I know firsthand that real success happens when someone won’t let you off the hook. That someone for you, is me.
The Brands That Have Taught Us the Ropes:
Live Event Fundraising – Masters of live, onstage, charity crowdfunding
The Auction Divas – Experts in live charity and benefit auctions
Next Chapter Fundraising – The ultimate guides for planning fundraising events
Primary Objective – A powerhouse marketing and design firm
These experiences have shaped our no-BS, results-driven approach. Now, it’s your turn to get to work"!
✔ You’re done wasting time.
You say you don’t have time, but deep down, you know you’re just not using it right. It’s time to fix that.
✔ You’re ready for real accountability.
This isn’t a feel-good course that collects dust in your inbox. This is 52 weeks of getting sh*t done.
✔ You start strong but never finish.
You have a habit of getting excited about new ideas… and then dropping them when things get hard. Not this time.
What to Expect (And What’s Expected of You)!
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Set-Up Survey – Your Plan, Your Priorities
You call the shots. Define your goals, set your priorities, and decide what needs to get done—and when. We’ll keep you accountable every step of the way.
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Weekly WTP Email – Sharp-Witted Motivation
Every week, you’ll get a pithy, no-BS email packed with real-life struggle, a sharp-witted insight, and the push you need to keep moving forward.
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Your Results Email – Check-In & Adjust
At the end of the week, you’ll email us with:
✅ What you accomplished
✅ What you want to improve
✅ What help you need
✅ Your goals for next week
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WTP Feedback Email – Accountability in Action
We’ll review your results, give you candid feedback, and share strategies (and stories) to help you hit next week’s goals.
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Another Week of Getting It Done – Your Goals, Your Schedule
Set realistic goals. Put in the work. Own your progress. No excuses. Just results.
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The Process Repeats—But The Story is Never the Same
Your struggles are real. Your challenges are tough. But every single week, you’ll have someone in your corner, holding you accountable, celebrating your wins, and pushing you to keep going. This is how transformation happens.
✔ You know what to do, but don’t do it.
You’ve read all the books, watched all the videos—but nothing changes. It’s time to execute.
✔ You’re sick of watching other people win.
You see people no smarter than you crushing it while you stay stuck. That ends today.
✔ You need a swift kick in the butt.
Let’s be real. You don’t need hand-holding—you need someone to challenge you and make sure you follow through.
SPRING INTO ACTION – Enrollment Closes Soon!
One shot per year. Don’t miss OUT.
A 52 Week Email Accountability Program Running April 1, 2025 - March 31, 2026
(It's less than $20 week, billed annually)
Sign Up Before March 31th, 2025!
DAYS
HOURS
MINUTES
SECONDS
What This Is NOT (And What It IS)
❌ Not a Magic Fix → ✅ Results Require Effort
This isn’t a “manifest your dreams” program. You won’t wake up successful just because you signed up. You’ll put in the work, stay accountable, and actually earn your wins.
❌ Not a Business or Marketing Plan → ✅ You Set the Plan, We Hold You to It
I’m not handing you a step-by-step blueprint for your business. You figure out what you want to achieve—I make sure you actually do it.
❌ Not a One-Hour Coaching Call → ✅ 52 Weeks of Relentless Accountability
You don’t get one session and a pat on the back. You get an entire year of consistent, in-your-face, no-excuses accountability to keep you moving forward.
❌ Not a Personal Therapy Session → ✅ Action Over Analysis
This isn’t a place to “find yourself” or endlessly analyze your dreams. If you already know what you need to do but keep stalling, I’m here to break that cycle.
❌ Not a Hand-Holding, Feel-Good Program → ✅ A Push When You Need It Most
If you’re looking for warm fuzzies and sugar-coated advice, look elsewhere. If you need someone to call you out and push you to follow through, welcome home.
❌ Not for the Excuse-Makers → ✅ For the Action-Takers Who Are Done Wasting Time
If you’re here for motivation but refuse to take action, this isn’t for you. If you’re ready to commit, do the work, and actually make progress—let’s go.
Dreams Don’t Work Unless You Do.
Everyone has goals. Few actually act on them. What the PHUCH is built for the dreamers who are ready to become doers.
Through weekly sharp-witted, no-BS accountability emails, I’ll push you past hesitation, procrastination, and excuses—so you finally start making real progress.
SPRING INTO ACTION – Enrollment Closes Soon!
One shot per year. Don’t miss it.
A 52 Week Email Accountability Program Running April 1, 2025 - March 31, 2026
(It's only about $20 week, billed annually)
Sign Up Before March 31th, 2025!
DAYS
HOURS
MINUTES
SECONDS
The QUEEN of Follow and Accountability
Our Brands
© 2027 What the PHUCH is a brand of The Auction Divas. All Rights Reserved. Disclaimer